Beyoncé Advertises Her New Perfume in Rare Appearance

Beyoncé has unboxed her new fragrance. (Photo: Instagram/Collage)
Beyoncé has unboxed her new fragrance. (Photo: Instagram/Collage)

Singer Beyoncé appeared on her social networks to make a video promoting her new fragrance. In a rare appearance, Bey appeared opening the packaging of her new perfume, and showing her audience details in an unboxing.

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‘Cé Noir’ is available for pre-order now in the US and Canada, for shipping through November. “I’m super excited. This is my Cé Noir unboxing, and it’s finally here after years of work,” Bey said.

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The packaging design highlights gray accents, with minimalist branding. Bey then opens the sliding lid, and states that the intention of the perfume is to be monolithic and intimate at the same time. She even revealed that she wore her fragrance during her Renaissance tour. “I spray that a few times on the show,” she said.


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