Katy Perry loves her ‘Elfie Selfie’ sweater

Katy Perry shot a holiday commercial with her own creative twist for H&M (Photo: H&M)
Katy Perry shot a holiday commercial with her own creative twist for H&M (Photo: H&M)

Everyone knows Katy Perry is obsessed with fairy tales and now she got to create one of her own for H&M, and it’s going to be larger than life.

‘H&M’s Holiday’ 2015 commercial is the ultimate celebration of the season. In the commercial, Perry first appears as a fairy before conjuring to life an unbelievable cast of characters, from life-sized gingerbread men, to over-sized presents on roller skates and giant teddy bears. Perry, of course will give all the scenes her own colorful twist.

Perry, 31, said...“I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favorite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13.”

The soundtrack to the commercial is “Every Day Is A Holiday,” was written by Perry for the holiday spot and produced by Duke Dumont, she says, “It’s every artist’s dream to have their own Christmas song, and starring in the H&M campaign gave me the perfect opportunity.”

Through the gift card campaign, UNICEF and the ‘H&M Conscious Foundation’ aim to directly reach more than 350,000 children with quality primary and lower secondary school education in the Rakhine State. The gift cards will be available in H&M stores globally until December 31.

H&M’s Holiday collection will be available in H&M stores worldwide from mid-November.


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