Lucky Blue Smith—This American model with glacial blue eyes and blond hair has worked in campaigns with CK One, Tommy Hilfiger and H&M. He’s the ultimate it boy on social media with over 2.8 million followers on Instagram. (Photo: Instagram)
Francisco Lachowski—This Brazilian sensation has worked on high-profile campaigns like Balmain and Tommy Hilfiger. His hypnotizing blue steel stare has gained him 1.9 million followers on IG. (Photo: Instagram)
Jordan Barrett—Mr. Berret is one of the hottest models of the moment. His latest top campaigns include the Versace Jeans and Roberto Cavalli Eyewear Spring/Summer 2017 collection, some of which have gained him a hefty social media following of 695K. (Photo: Instagram)
Sean O’Pry—He was Swift’s love interest in the “Blank Space” video, but was also the guy in Viktor &Rolf cologne ads, and the face in the cover of magazines like GQ. Apart from dominating the runway, he also rules Instagram with 626K followers. (Photo: Instagram)
Shaun Ross—This New Yorker became the first African albino model to walk for top designers. He’s been featured in magazines like GQ, Vogue, Paper Magazine and more. He’s also dominating the social media scene with 450K followers. (Photo: Instagram)
Miles McMillan—With his super cool look and engaging personality, McMillan has garnered over 157K on Instagram. He’s appeared in all the coolest shows and worked in numerous campaigns with big brands like Topshop and DKNY. (Photo: Instagram)
Rob Evans—Before mentoring aspiring models on America’s Next Top Model, Rob worked for major fashion houses including Givenchy and Moschino. With his muscular physique Evans has garnered over 149K followers on Instagram. (Photo: Instagram)
Alessio Pozzi—This young smoldering Italian made his runway debut walking for Dolce & Gabbana and Givenchy. Since then, he’s continue to work with big brands, including Emporio Armani and Just Cavalli. He has 125K followers on Instagram. (Photo: Instagram)
Ton Heukels—This Dutch model has been featured in multiple magazines, including GQ, and Vogue. He’s also become a fixture on runways in fashion cities like Milan, New York and Paris, which has gained him over 101K followers on Instagram. (Photo: Instagram)
Adonis Bosso—Adonis is a fitting name for this chiseled-cheeked model. Bosso has worked with Dolce & Gabbana, John Elliott and Armani Exchange, just to name a few. His success continues to hold no bounds with over 100K followers on Instagram. (Photo: Instagram)
Kit Butler—Kit is Britain’s upcoming male model stars, having worked with Armani, Salvatore Ferragamo, Hugo Boss, and Coach. He’s also an Instagram sensation with over 94K followers on the platform. (Photo: Instagram)
Sang Woo Kim—This British-born South Korean star has walked high-fashion shows from Burberry to Dolce & Gabanna. Those high cheekbones have also gained him a whooping amount of 84K followers on Instagram. (Photo: Instagram)
Mikkel Jensen—He’s a Dutch runway and print model known for gracing campaigns for Calvin Klein, Hugo Boss, and Vivienne Westwood. Mikkel has also succeeded in social media with 55K followers on Instagram. (Photo: Instagram)
Rhys Pickering—This British hottie went from YouTube star to Louis Vuitton face in major ads. His latest campaigns include brand like Neil Barrett and Givenchy, which have gained him a whooping amount of 72K followers on Instagram. (Photo: Instagram)
Filip Hrivnak— This Slovak model is building a remarkable career in the fashion world, having worked Givenchy, Dsquared2 and Versace. Since transitioning from hockey player to runway star, Filip has garnered over 45K followers on Instagram. (Photo: Instagram)
Back in the 90’s, designers and fashion editors had the power to take a model and turn her into a super model. Today, it is up to social media platforms (more precisely, Instagram) to guide the next big names. Hence the term instagirls, popular models dominating the fashion world as well as the social media scene.
Cara Delevinge and Karlie Kloss, who you probably already follow on Instagram and Twitter, are just a couple of today’s so-called instagirls. But as the role of social media continues to grow in the world of fashion, male models are too getting the recognition that they deserve on these platforms.
Your Instagram feed has enough it girls’ posts! What you need is more beards, six packs, and genetically blessed testosterone! Click through our photo gallery above to see the hottest men in the runway and major magazine covers with the best social media game—a.k.a the instaboys.
Think of them as the male versions of Gigi, Bella and Kendall!