Starting yesterday, June 9, 2017, Taylor Swift’s full discography is back in on all major streaming services—including Spotify.
Three years ago, Taylor Swift and other artists removed their entire back catalog from Spotify’s archives. Some may say the singer and the streaming platform had some bad blood (see what we did there?). “I think that people should feel that there is value to what musicians have created, and that’s that,” Taylor Swift firmly stated at the time.
So, why the sudden change of mind? There are a few theories.
The official reason was released in the official Instagram account of Taylor’s website. After selling 100 million songs worldwide, Swift thanked her fans by announcing she was bringing her music back to streaming services.
The more cynical audience says the singer’s decision is a merely PR strategy.
After Kim Kardashian released a conversation between Kanye and Taylor, exposing the “Shake it Off” singer, Swift has been keeping a lower profile—you know, because of the public shame. More accurately, Taylor Swift vanished.
But over the past month or so, Taylor appears to be preparing her grand re-entry. News of a new relationship leaked, the announcement of her music back on streaming services made on the third person. Taylor Swift is slowly coming back to the public eye, but very cautiously, and apparently, not personally… yet.
Note that Swift’s announcement also happens at the same time that her nemesis Katy Perry released her album “Witness” on June 9. Perry has been setting the record straight, ever since her Carpool Karaoke with James Corden, about her alleged feud over some back-up dancers.
Maybe Taylor Swift is a really savvy business woman. Maybe the timing is all just an uncanny coincidence.
Whatever it is, you can now stream all of Taylor Swift’s music. Enjoy!