This year, Gina Rodriguez has decided to skip all advertising campaigns and instead do something better with the money that would normally be used to try and win her an Emmy.
According to The Hollywood Reporter, The Jane the Virgin star is putting the cash allotted to her by CBS TV Studios network toward a college scholarship for an undocumented high school student who will now be able to attend Ivy League Princeton University “without financial burden.”
“Our show has always jumped at any opportunity to help me do something for the Latinx community,” Rodriguez says. “So I asked my showrunner, Jennie [Snyder Urman] if we could do something different with the money this year.”
Though the 33-year-old star wasn’t sure she wanted to publicize her good deed, she hopes by going public with this plan she’ll convince her peers in the entertainment industry to do similar things and “not play in the confines of the game as it’s set up.”
The money in an actor’s FYC (for your consideration) fund is typically used to help campaign during awards season, paying for everything from stylist and swat to billboards, bus ads and TV screeners in hopes of getting the attention of voters.
Will this really impact Gina’s chances to win an Emmy or even be eligible for the award? We don’t know, ask us in four years when she’s celebrating at her protege’s graduation.