The supermodel-turned-entrepreneur has unveiled her latest venture. Tyra Banks is creating a modeling-themed amusement park. That’s right. Tyra is opening a 21,000-square-foot attraction that is aimed at bringing modeling to the masses.
Modelland, the first theme-park of its kind, will create a fantasy version of the modeling world to let visitors “be the dream version of themselves” through interactive entertainment along with curated retail and user-generated content that can be shared.
“It’s my calling to bring modeling to the masses,” she said of her new venture. “I created Top Model to expand the definition of beauty based on my own pain of being told ‘no’ that I couldn’t do something because I’m curvy or I’m Black.”
“My empathy for women in general increased through the experience. And now with Modelland, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone,” Banks continued. “Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal. This will be the first of many.”
She added: “This is bursting the door open and redefining what a model is. It’s all about inclusiveness.”
The attraction, which has been in the works for a decade and will be located at the Santa Monica Mall, is named after Bank’s 2010 young adult book of the same name.