First it was Kylie Cosmetics. Then came KKW Beauty. Now we have Poosh. There’s little to no information about Kourtney Kardashian’s new business venture, but it was just enough to leave her fans both surprised and confused.
Earlier this week, the eldest Kardashian sister blew up Instagram with a post promoting her new business endeavor, Poosh—a nickname she calls her daughter Penelope. In the picture, Kourtney is seen sitting fully naked on a bathroom countertop, holding a cup of tea and a laptop in her hands.
The mysterious post is captioned: ‘C O M I N G. S O O N.’ along with a link to her business’ Instagram page. Despite the lack of details, Poosh has already reached over 2 million followers.
Poosh.com features the same image of Kourtney, urging people to sign up for the newsletter so they can ‘be the first to know’.
Kourtney Kardashian has always been passionate about beauty products, skin care, fashion, healthy/organic eating and interior design. So many fans suspect the mother-of-three is putting all of her interest together into a lifestyle brand—similar to Gwyneth Paltrow’s Goop website. And let’s not forget the brand is named after Kourtney’s daughter. So it’s likely some of parenting tips will be involved as well.
After all these Poosh teasing, its hard to believe her romance with Travis Barker isn’t just a PR stunt to promote Kourtney Kardashian’s new business venture.