Khloé Kardashian launches Good American jeans

Co-founders Khloé Kardashian and Emma Grede on Tuesday launched their Good American jeans brand.

Kardashian and Grede told retailer Nordstrom’s blog The Thread that their new body positive brand caters for women ranging between sizes 0 to 24.

“I’ve always thought there’s been something missing from the denim industry,” the 32-year-old reality TV star said. “Whenever I buy new jeans it’s hard for me to find a pair that fits my body type, and even when I do, I always need alterations.”

“I knew if I’ve had this problem, there must be tons of other girls who do too.”

Good American jeans went on sale on October 18.