Last Wednesday (13), through social networks and official websites, Ineos Grenadiers revealed details about the structure of the 2024 kit design for the next competitions which contains information and particularities from its new sponsor Gobik. The brand is known for having worked with several teams in the category.
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Orange tones prevail in the structure of the clothes, especially the shirt, with traces of placement pulled towards black, similar to what had already been used by athletes in 2020. The Italian bicycle brand Pinarello will also be printed on the left side of the shirt’s chest.
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The owner of Ineos Grenadiers stated that he was excited about the team’s union with the brand: “From the first meeting with Gobik in Murcia, we felt that there was a connection, I could see that they were ready to face the challenge. The Grenadiers’ spirit is based on continuous improvement and pushing limits, breaking the norm. Continuing to do this requires partners who are willing to be aligned with this spirit and be part of the journey.”
“Gobik showed us that this is how it works too. The quality of a racing kit has a dramatic impact on a driver’s performance, so choosing a kit partner is not something we take lightly. I look forward to seeing where this collaboration will take us and them in 2024”, concluded the manager.
Previously, Egan Bernal published an image of a supposed kit for Ineos Grenadiers and their new sponsor, Gobike. However, until then, the changes were secret and no athlete was allowed to share. After recognizing that he had published information about the team’s new image, the athlete deleted the post he had made when he arrived at the Ineos Grenadiers training camp, in Mallorca, Spain.