Justin Bieber joins Free Fire to celebrate the game’s 5th anniversary

With the theme "Reunite the World", the celebration takes place on August 27th. (Photo: Instagram release)
With the theme “Reunite the World”, the celebration takes place on August 27th. (Photo: Instagram release)

Celebrating 5 years of launch, Garena announced the global collaboration with Justin Bieber to bring the biggest Free Fire birthday party so far.The partnership will yield the Canadian singer a character within battle royale, titled J Biebs.

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With the theme “Reunite the World”, the celebration takes place on August 27th. Free Fire will receive a live show inside the game for the first time, starring Bieber and with a song made exclusively.  Players will be able to use custom emotes, participate in minigames, and possibly perform on stage alongside the artist’s avatar. 

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“I’m excited to partner with Garena Free Fire to have this opportunity to entertain my fans across the globe,” said Justin Bieber. “This collaboration with Free Fire has allowed us to explore various dimensions in which we can integrate my music with games and I can’t wait for everyone to enjoy what we have worked hard on behind the scenes.”

Harold Teo, producer of Free Fire Garena said that Bieber’s influence on fashion and music has inspired many people around the world, including the Free Fire community, who express their creativity by playing with style. “Free Fire’s 5th anniversary celebrations will be the biggest yet and I’m sure the lineup of events we have planned will thrill our fans and players’, concluded.

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