Once again, the international vocation of the brand is confirmed with its participation in the event that showcases the best of beachwear and resortwear offerings from the USA and the world.
July 2023. Miss Bikini confirms its status as an internationally renowned brand with its participation in Cabana Miami Beach 2023, the most important event of Miami Swim Week, which proudly holds the title of the reference week for the entire beachwear industry in the USA. From July 8th to 10th, the brand led by Andrea Teofilatto presented its collection for the upcoming summer season in the Pop-Up Italia section within the fair, as part of a project realized in collaboration with ICE (Italian Trade Agency) for the promotion and internationalization of Italian companies.
The futuristic Miami Beach Convention Center, located in the most scenic heart of Miami, hosted Miss Bikini’s SS 24 collection created by Alessandra and Francesca Piacentini, once again celebrating feminine beauty under a single claim, “it’s time to shine.” A promise that accompanies also the brand capsules-Colors, Black&White, and 7Sins – featuring exclusive prints, solid colors or embellished with refined craftsmanship, and a new concept of luxury made of a precious aesthetic full of variations.
The presence at Cabana Miami Beach 2023, which brought together the best of beachwear and resortwear segments worldwide with leading retailers from the United States, marks another milestone in the brand’s international expansion strategy, which, after focusing on Brazil, is now targeting the US market.
The Pop-Up Italia at Cabana Miami Beach is part of the promotional activities in 2023 to support the fashion industry by ICE (Italian Trade Agency) for the promotion and internationalization of Italian companies, in collaboration with Confindustria and Confindustria Moda, with the support of Confartigianato. The initiative aims to organize the presence of Italian companies in the US market within local events, with the purpose of showcasing the Italian sector in all its expressive forms.