Twitter Ads Vs Facebook Ads: Which One Is Best for Promotions


    Adopting digital advertising through social media has now become the new norm
    for all businesses. This has led to Facebook ads and Twitter ads becoming the
    powerhouse of advertising campaigns. Since both have their own pros and cons, it
    can be tricky to decide which one is worth the effort: running FB ads to get more
    engagement on Facebook or putting efforts to get more Twitter followers. If
    you’re looking for the best platform for your brand promotions, here’s a
    simultaneous comparison of Twitter Ads vs. Facebook Ads.

    Ad Layouts
    Different campaigns have to be presented and communicated in a certain way,
    and both platforms have a wide range of creative ad layouts to pick from. Twitter
    users can choose from image ads, video ads, carousel ads, moment ads, and text

    Facebook has an edge over Twitter as it offers more variety of ad layouts, making
    it easier to get more engagement on Facebook. Brands advertising on Facebook
    can choose from image ads, video ads, poll ads, carousel ads, slideshow ads,
    collection ads and offer ads. The unique Facebook ad layouts that make it more
    beneficial are its Instant Experience or Canvas Ads and Stories ads.

    Audience And Objective
    The battle between Twitter Ads vs. Facebook Ads isn’t solely about the features
    that the platforms have to offer, but your objective and target audience. For your
    ad campaigns to have desirable outcomes and help you gain Twitter followers,
    your ad must reach the right people. Twitter consists of all users of all age groups
    with youngsters dominating the platform. Being a fast-paced platform, most users
    are present to form informal connections and catch up with the latest news all
    across the globe.

    On the other hand, Facebook’s audience consists of all age groups, but mostly the
    senior population. Most Facebook users are there to connect with their friends,

    and relatives, or to stay updated with their favorite brands. You can use these
    platforms for their specialty; Twitter for sales pitches and Facebook to connect
    with your audience.

    Advanced Targeting Features
    Both platforms have done a decent job in proving sufficient parameters for
    advanced targeting. However, Twitter has an edge over Facebook in terms of
    precise and advanced targeting. Besides the mainstream targeting options like
    interests and demographics, Twitter enables advertisers to target audiences
    based on hashtags and keywords. With the help of the right hashtags and
    keywords, it’s easier to make your campaign reach the right people and get more
    Twitter followers.

    Facebook Ads consist of basic smart targeting options that include geographic,
    interests, demographics, connections, and behavior. These advanced features
    have time and again proved to be beneficial to meet the target audience and gain
    more engagement on Facebook. Other than that, Facebook also offers a Custom
    audience but this feature requires a phone number or email address to target

    Reach And Engagement
    Measuring engagement and reach is imperative to determine ad performance.
    There are over 350 million active users on Twitter, making it possible for your
    content to have a wider reach and gain Twitter followers.

    While this may seem sufficient, Facebook is way ahead of the race as it consists of
    more than 2.6 billion active users. The comparison is clear cut and it is evident
    that there’s more scope for brands to gain more engagement on Facebook. If you
    want your brand to go global at a faster pace, Facebook would undoubtedly be
    the better option because of its wider reach.

    Analytics and insights are important for every ad campaign, so one can make
    adjustments accordingly. Having a clear report can help users make a more
    informed decision for future campaigns. Twitter has a more segregated and
    organized analytics tool, that can help advertisers pinpoint exact segments to

    The Twitter analytics report is segmented as per language, platform, keywords,
    location, gender, and interests. You can also view analytics as per different
    Twitter handles. These pinpointed and precise reports can help to adjust in
    increasing ROI and gain Twitter followers.

    Facebook offers its users detailed analytics such as audience, engagement level,
    and post analytics that can be studied and adjusted to get more engagement on
    Facebook. Besides the mainstream analytics, Facebook also informs users about
    app analytics to see how the audience is using the FB app. Users can also see
    ‘Pages to watch’ for effective competitor analysis.

    Although the cost of running ad campaigns depends on several factors, the
    median CPC and median CPM for Twitter are relatively cheaper than that of
    Facebook. There are several pricing structures on Twitter which depend on
    different campaigns like follower campaign, app installs campaign, awareness
    campaign, website clicks campaign, etc.

    But users only have to pay once their marketing objective is achieved. For
    instance, advertisers only have to pay for the people who started following them
    after running a Follower campaign.

    Meanwhile, the cost of running Facebook ads depends on the industry, audience,
    and competition. If your industry is easily saturated with various competitors, it
    might get costly to get more engagement on Facebook through ad campaigns.

    Deciding the best platform for running ad campaigns between Facebook and
    Twitter is quite subjective and brand-specific.

    Although Twitter seems to offer better targeting options and analytics at
    reasonable prices, it’s important to maintain an active social media presence
    across all platforms. So experiment, analyze and prioritize your ideal platform, but
    don’t underestimate any!


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