Selena Gomez celebrates anniversary and branding of her company Rare Beauty

Selena Gomez celebrates her 31st birthday. (Photo: Instagram)
Selena Gomez celebrates her 31st birthday. (Photo: Instagram)

Last Saturday (22), through social networks, Selena Gomez shared images of her 31st birthday party, which was attended by several friends and celebrities close to the singer. In a publication, the artist thanked the affection of her fans and stated that each gift received will be donated to the Rare Impact Fund, a mental health organization for young people.

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“I’m grateful for so much in my life, one of the things I’m most grateful for is the work we’ve been able to do with the Rare Impact Fund through Rare Beauty. Because of you, we were able to raise awareness and increase access to mental health services for young people. This is my true passion in life”, said Selena Gomez in a publication.

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Recently, according to the Pinkvilla website, the artist’s makeup company, Rare Beauty, broke the sales record for the blush product “Pinch Liquid Blush”, generating around US$ 70 million dollars. The site also revealed that, this year, the company could raise about US$ 1.2 billion in sales.


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