JAY-Z Is Named Head Of Puma’s Brand New Basketball Division And Twitter Is Skeptical

JAY-Z is no businessman. He is business, man!

This has been quite a week for Mr. Carter. First, he decided to drop a surprise joint album with his wife Beyoncé without a warning. And now, JAY-Z is officially the head of the newly relaunched Puma basketball division.

Will he be President of the United States by the end of the week?!

The rapper, whose official title is Creative Director, is expected to provide input on which upcoming NBA players may be best suited for PUMA Basketball to sign, in addition to art design, concepts, and overall brand creative direction.

And if the new sneakers happen to be even slightly as aesthetically pleasing as Apesh*t, you best believe they’ll be on display not at your nearest Puma store, but at the Louvre museum itself. Hey— at least we know he’s got the connections to make that happen!

With Jay-Z leading the way, will Puma skyrocket to relevance in the basketball world? Twitter is a little skeptical. Click through our photo gallery above to see how people are reacting to JAY’s new gig as PUMA Basketball’s Creative Director.


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